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How much does a marketing specialist earn in Sweden?

Advertising and marketing professionals. 27,000 people employed in Sweden.

53,000SEK

per month is the median salary for a marketing specialist in Sweden in 2025. That is 38% higher than the median across all jobs in the country, 38,300 SEK.

+4.3% since 2024

≈ €4,700 / $5,450 at September 2026 exchange rates, before tax.

That is roughly 40,550 SEK after tax in an average municipality, without the church fee.

≈ 306 SEK an hour · 636,000 SEK a year

The hourly figure is the monthly salary divided by 173.3 hours (40 hours a week × 52 weeks / 12 months); the yearly figure is twelve times the monthly salary.

In the 2025 salary statistics, a marketing specialist earned 55,700 SEK a month on average in Sweden. The median salary is 53,000 SEK. The lowest-paid 10% earn under 35,200 SEK and the highest-paid 10% over 78,500 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
55,700 SEK
Mean gross monthly salary
Lowest 10%
35,200 SEK
Earn less than this
Highest 10%
78,500 SEK
Earn more than this
People employed
27,000
In this job in Sweden

The pay range

How monthly salaries are distributed among advertising and marketing professionals in Sweden. The same scale is used in the tables further down.

35,200 SEKLowest 10%53,000 SEKMedian78,500 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 42,400–65,100 SEK. The red line is the median salary across all jobs in Sweden.

Marketing specialist starting salary

Statistics Sweden publishes no starting-salary figures. The closest proxies are what the youngest people in the job earn and where the lower end of the pay distribution sits.

The youngest in the job, aged 18–24, earn 32,700 SEK a month on average — roughly 26,300 SEK after tax in an average municipality.

Starting-salary proxies, before and after tax
Before tax After tax
Average, aged 18–24 32,700 SEK 26,304 SEK
Average, aged 25–34 49,300 SEK 38,059 SEK
Lowest 10% earn less than 35,200 SEK 28,189 SEK
Lowest 25% earn less than 42,400 SEK 33,413 SEK

These are proxies, not starting salaries. An age band holds both people who have just started and people ten years into the job, and the lowest paid are not always newcomers. The collective-agreement minimum and an individual offer can sit above or below.

Marketing specialist pay in the private and public sector

What advertising and marketing professionals earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 55,700 SEK 53,000 SEK 56,300 SEK 49,500 SEK
Private sector 55,700 SEK 53,000 SEK 56,300 SEK 49,500 SEK
Public sector 53,800 SEK 52,200 SEK 56,000 SEK 51,000 SEK
Central government 53,800 SEK 52,200 SEK 56,000 SEK 51,000 SEK

Marketing specialist salary after tax in Sweden

What advertising and marketing professionals actually take home depends on which municipality they live in. The table shows what 53,000 SEK a month comes to after tax in a few of them.

That is roughly 40,550 SEK after tax in an average municipality, without the church fee.

53,000 SEK a month after tax, by municipality
Municipality Municipal and regional tax After tax
Average municipality 32.38% 40,550 SEK
Stockholm 30.55% 41,361 SEK
Göteborg 32.60% 40,466 SEK
Malmö 32.42% 40,535 SEK
Österåker (lowest tax) 28.93% 41,863 SEK
Dorotea (highest tax) 35.65% 39,305 SEK
  • The youngest in the job, aged 18–24 years, earn 32,700 SEK before tax — roughly 26,304 SEK after.
  • The best paid 10% earn more than 78,500 SEK, which is roughly 53,026 SEK after tax.

Calculate the salary after tax for a marketing specialist

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for a marketing specialist

Pay for men and women

Median salary for men and women
Gender 30,000 80,000 Median pay Number
Men 56,300 SEK 11,500
Women 49,500 SEK 15,400

Women's average salary is 86% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Marketing specialist salary by age

Pay for advertising and marketing professionals normally rises with years in the job.

Monthly salary by age
Age 30,000 80,000 Average pay Men Women Number
18–24 years 32,700 SEK – – –
25–34 years 49,300 SEK 55,100 SEK 45,000 SEK 8,000
35–44 years 56,200 SEK 60,600 SEK 53,500 SEK 8,300
45–54 years 62,900 SEK 67,700 SEK 58,800 SEK 6,200
55–64 years 65,600 SEK 70,300 SEK 61,200 SEK 3,100

Pay by level of education

Monthly salary by level of education
Level of education 30,000 80,000 Average pay Men Women Number
Primary and secondary education 9-10 years (ISCED97 2) 54,400 SEK – – 220
Upper secondary education, 2 years or less (ISCED97 3C) 58,000 SEK 62,200 SEK 55,300 SEK –
Upper secondary education 3 years (ISCED97 3A) 51,900 SEK 55,100 SEK 48,100 SEK 5,000
Post-secondary education, less than 3 years (ISCED97 4+5B) 51,100 SEK 56,800 SEK 47,300 SEK 6,900
Post-secondary education 3 years or more (ISCED97 5A) 58,900 SEK 64,100 SEK 55,300 SEK 13,100
Post-graduate education (ISCED97 6) 78,700 SEK – – 280
No information about level of educational attainment 58,800 SEK – 52,300 SEK 400

Marketing specialist salary by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 30,000 80,000 Average pay Men Women Number
Stockholm 59,400 SEK 63,900 SEK 55,800 SEK 16,500
East-Central Sweden 47,500 SEK 53,000 SEK 43,800 SEK 1,800
Småland and islands 50,800 SEK 52,400 SEK 49,200 SEK –
South Sweden 48,500 SEK 54,500 SEK 44,700 SEK –
West Sweden 52,200 SEK 55,300 SEK 50,200 SEK 3,600
North-Central Sweden 45,900 SEK 53,000 SEK 42,900 SEK –
Central Norrland 54,700 SEK – – –
Upper Norrland 55,700 SEK – – –

Marketing specialist pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 40,000 SEK in 2014 to 53,000 SEK in 2025, +32% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 2431, “marknadsanalytiker och marknadsförare m.fl.”. These are the titles you will actually meet in Swedish job ads.

  • Bid Manager
  • Dataanalytiker
  • Destinationsutvecklare
  • Estimerare
  • Exportkonsult
  • Försäljningskonsult
  • Konsult, export
  • Konsult, marknads-
  • Konsult, marknadsföring
  • Konsult, reklam
  • Marketingman
  • Marknadsanalytiker
  • Marknadsförare, analytiker
  • Marknadsföringskonsult
  • Marknadsingenjör
  • Marknadskommunikatör
  • Marknadskonsult
  • Marknadskoordinator
  • Marknadsplanerare
  • Marknadsstrateg
  • Marknadsstrategiker
  • Marknadsundersökare, analytiker
  • Marknadsutvecklare
  • Produktchef, marknadsföring
  • Projektledare, reklam
  • Reklamansvarig
  • Reklamkonsulent
  • Reklamkonsult
  • Reklamman
  • Reklamproducent
  • Reklamprojektledare
  • Research executive, marknadskommunikation
  • Sales promotionman
  • Webbanalytiker

Frequently asked questions

How much does a marketing specialist earn in 2026?

The latest figures are Statistics Sweden's salary structure statistics for 2025, published on 16 June 2026. The median salary was then 53,000 SEK a month before tax, against 50,800 SEK the year before (2024) — +4.3%. Figures for 2026 are normally published in June 2027; until then the 2025 figures are the latest there are, and we do not project our own.

What is the median salary for a marketing specialist in Sweden?

The median salary for a marketing specialist in Sweden is 53,000 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so advertising and marketing professionals sit 38% higher than the typical job.

How much does a marketing specialist earn after tax?

The median salary for a marketing specialist is 53,000 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 40,600 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for advertising and marketing professionals?

The average (55,700 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (53,000 SEK) is the salary in the middle of the scale and usually gives a better picture of what advertising and marketing professionals typically earn.

What is the starting salary for a marketing specialist in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: advertising and marketing professionals aged 18–24 years earn 32,700 SEK per month on average. The lowest-paid 10% in the job earn less than 35,200 SEK. More in the section “Marketing specialist starting salary” above.

How high can the salary go for advertising and marketing professionals?

The highest-paid 10% in the job earn more than 78,500 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among advertising and marketing professionals in Sweden?

Women's average salary is 86% of men's in this job. The median salary is 56,300 SEK for men and 49,500 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden does a marketing specialist earn the most?

Pay is highest in Stockholm, where advertising and marketing professionals earn 59,400 SEK per month on average.

Jobs with similar pay

Other jobs in marketing and public relations professionals

See the whole occupational group Marketing and public relations professionals or occupations requiring advanced level of higher education