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How much do public relations professionals earn in Sweden?

Public relations professionals. 22,000 people employed in Sweden.

46,000SEK

per month is the median salary for public relations professionals in Sweden in 2025. That is 20% higher than the median across all jobs in the country, 38,300 SEK.

+4.3% since 2024

≈ €4,050 / $4,750 at September 2026 exchange rates, before tax.

That is roughly 35,837 SEK after tax in an average municipality, without the church fee.

≈ 265 SEK an hour · 552,000 SEK a year

The hourly figure is the monthly salary divided by 173.3 hours (40 hours a week × 52 weeks / 12 months); the yearly figure is twelve times the monthly salary.

The mean monthly salary for public relations professionals in Sweden is 48,400 SEK (2025). The median salary is 46,000 SEK. The lowest-paid 10% earn under 35,000 SEK and the highest-paid 10% over 62,300 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
48,400 SEK
Mean gross monthly salary
Lowest 10%
35,000 SEK
Earn less than this
Highest 10%
62,300 SEK
Earn more than this
People employed
22,000
In this job in Sweden

The pay range

How monthly salaries are distributed among public relations professionals in Sweden. The same scale is used in the tables further down.

35,000 SEKLowest 10%46,000 SEKMedian62,300 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 40,400–53,300 SEK. The red line is the median salary across all jobs in Sweden.

Public relations professionals starting salary

Statistics Sweden publishes no starting-salary figures. The closest proxies are what the youngest people in the job earn and where the lower end of the pay distribution sits.

The youngest in the job, aged 18–24, earn 31,000 SEK a month on average — roughly 25,000 SEK after tax in an average municipality.

Starting-salary proxies, before and after tax
Before tax After tax
Average, aged 18–24 31,000 SEK 25,021 SEK
Average, aged 25–34 41,100 SEK 32,538 SEK
Lowest 10% earn less than 35,000 SEK 28,038 SEK
Lowest 25% earn less than 40,400 SEK 32,067 SEK

These are proxies, not starting salaries. An age band holds both people who have just started and people ten years into the job, and the lowest paid are not always newcomers. The collective-agreement minimum and an individual offer can sit above or below.

Public relations professionals pay in the private and public sector

What public relations professionals earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 48,400 SEK 46,000 SEK 48,500 SEK 45,300 SEK
Private sector 49,500 SEK 46,500 SEK 50,600 SEK 45,400 SEK
Public sector 46,200 SEK 45,300 SEK 45,500 SEK 45,200 SEK
Central government 47,700 SEK 47,000 SEK 47,000 SEK 46,900 SEK
Municipalities 44,400 SEK 43,800 SEK 43,900 SEK 43,700 SEK
Regions (health care) 46,100 SEK 45,100 SEK 45,400 SEK 45,000 SEK

Public relations professionals salary after tax in Sweden

What public relations professionals actually take home depends on which municipality they live in. The table shows what 46,000 SEK a month comes to after tax in a few of them.

That is roughly 35,837 SEK after tax in an average municipality, without the church fee.

46,000 SEK a month after tax, by municipality
Municipality Municipal and regional tax After tax
Average municipality 32.38% 35,837 SEK
Stockholm 30.55% 36,504 SEK
Göteborg 32.60% 35,768 SEK
Malmö 32.42% 35,824 SEK
Österåker (lowest tax) 28.93% 36,909 SEK
Dorotea (highest tax) 35.65% 34,821 SEK
  • The youngest in the job, aged 18–24 years, earn 31,000 SEK before tax — roughly 25,021 SEK after.
  • The best paid 10% earn more than 62,300 SEK, which is roughly 45,359 SEK after tax.

Calculate the salary after tax for public relations professionals

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for public relations professionals

Pay for men and women

Median salary for men and women
Gender 30,000 60,000 Median pay Number
Men 48,500 SEK 6,500
Women 45,300 SEK 15,500

Women's average salary is 91% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Public relations professionals salary by age

Pay for public relations professionals normally rises with years in the job.

Monthly salary by age
Age 30,000 60,000 Average pay Men Women Number
18–24 years 31,000 SEK – 30,400 SEK –
25–34 years 41,100 SEK 43,600 SEK 40,000 SEK 5,200
35–44 years 49,500 SEK 53,200 SEK 47,900 SEK 6,600
45–54 years 52,500 SEK 57,400 SEK 50,600 SEK 5,900
55–64 years 52,100 SEK 54,000 SEK 51,400 SEK 3,600

Pay by level of education

Monthly salary by level of education
Level of education 30,000 60,000 Average pay Men Women Number
Upper secondary education, 2 years or less (ISCED97 3C) 48,300 SEK 51,000 SEK 47,000 SEK 460
Upper secondary education 3 years (ISCED97 3A) 46,900 SEK 51,400 SEK 45,000 SEK 2,300
Post-secondary education, less than 3 years (ISCED97 4+5B) 49,000 SEK 50,800 SEK 47,800 SEK 5,200
Post-secondary education 3 years or more (ISCED97 5A) 48,400 SEK 52,700 SEK 47,000 SEK 13,500

Public relations professionals salary by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 30,000 60,000 Average pay Men Women Number
Stockholm 50,100 SEK 55,000 SEK 48,000 SEK 11,400
East-Central Sweden 45,300 SEK 46,800 SEK 44,700 SEK 2,100
Småland and islands 44,900 SEK 45,400 SEK 44,800 SEK –
South Sweden 49,900 SEK 51,300 SEK 49,200 SEK 2,000
West Sweden 46,700 SEK 48,700 SEK 45,900 SEK 2,900
North-Central Sweden 44,700 SEK 45,400 SEK 44,400 SEK 830
Central Norrland 47,400 SEK – 47,800 SEK –
Upper Norrland 44,100 SEK 44,900 SEK 43,800 SEK 560

Public relations professionals pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 35,000 SEK in 2014 to 46,000 SEK in 2025, +31% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 2432, “informatörer, kommunikatörer och pr-specialister”. These are the titles you will actually meet in Swedish job ads.

  • Annonsproducent
  • Besökschef
  • Content manager
  • Copywriter
  • Informationsansvarig
  • Informationskonsult
  • Informationssekreterare
  • Informatör
  • Katalogdesigner
  • Katalogman
  • Katalogredaktör
  • Kommunikationsstrateg
  • Kommunikatör, informatör
  • Konsult, informations-
  • Konsult, media
  • Konsult, PR
  • Labelmanager
  • Mediakonsulent
  • Mediakonsult
  • Mediaplanerare
  • Medieanalytiker
  • Onlinemarknadsförare
  • PR-konsult
  • PR-kvinna
  • PR-man
  • Pressekreterare
  • Pressinformatör
  • Projektledare, mediabyrå
  • Reklamredaktör
  • Teknikinformatör

Frequently asked questions

How much do public relations professionals earn in 2026?

The latest figures are Statistics Sweden's salary structure statistics for 2025, published on 16 June 2026. The median salary was then 46,000 SEK a month before tax, against 44,100 SEK the year before (2024) — +4.3%. Figures for 2026 are normally published in June 2027; until then the 2025 figures are the latest there are, and we do not project our own.

What is the median salary for public relations professionals in Sweden?

The median salary for public relations professionals in Sweden is 46,000 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so public relations professionals sit 20% higher than the typical job.

How much do public relations professionals earn after tax?

The median salary for public relations professionals is 46,000 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 35,800 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for public relations professionals?

The average (48,400 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (46,000 SEK) is the salary in the middle of the scale and usually gives a better picture of what public relations professionals typically earn.

What is the starting salary for public relations professionals in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: public relations professionals aged 18–24 years earn 31,000 SEK per month on average. The lowest-paid 10% in the job earn less than 35,000 SEK. More in the section “Public relations professionals starting salary” above.

How high can the salary go for public relations professionals?

The highest-paid 10% in the job earn more than 62,300 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among public relations professionals in Sweden?

Women's average salary is 91% of men's in this job. The median salary is 48,500 SEK for men and 45,300 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden do public relations professionals earn the most?

Pay is highest in Stockholm, where public relations professionals earn 50,100 SEK per month on average.

Jobs with similar pay

Other jobs in marketing and public relations professionals

See the whole occupational group Marketing and public relations professionals or occupations requiring advanced level of higher education