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How much does a sales representative earn in Sweden?

Commercial sales representatives. 80,800 people employed in Sweden.

50,300SEK

per month is the median salary for a sales representative in Sweden in 2025. That is 31% higher than the median across all jobs in the country, 38,300 SEK.

+5% since 2024

≈ €4,450 / $5,200 at September 2026 exchange rates, before tax.

That is roughly 38,732 SEK after tax in an average municipality, without the church fee.

≈ 290 SEK an hour · 603,600 SEK a year

The hourly figure is the monthly salary divided by 173.3 hours (40 hours a week × 52 weeks / 12 months); the yearly figure is twelve times the monthly salary.

In the 2025 salary statistics, a sales representative earned 53,200 SEK a month on average in Sweden. The median salary is 50,300 SEK. The lowest-paid 10% earn under 35,000 SEK and the highest-paid 10% over 74,100 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
53,200 SEK
Mean gross monthly salary
Lowest 10%
35,000 SEK
Earn less than this
Highest 10%
74,100 SEK
Earn more than this
People employed
80,800
In this job in Sweden

The pay range

How monthly salaries are distributed among commercial sales representatives in Sweden. The same scale is used in the tables further down.

35,000 SEKLowest 10%50,300 SEKMedian74,100 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 40,200–60,900 SEK. The red line is the median salary across all jobs in Sweden.

Sales representative starting salary

Statistics Sweden publishes no starting-salary figures. The closest proxies are what the youngest people in the job earn and where the lower end of the pay distribution sits.

The youngest in the job, aged 18–24, earn 34,100 SEK a month on average — roughly 27,400 SEK after tax in an average municipality.

Starting-salary proxies, before and after tax
Before tax After tax
Average, aged 18–24 34,100 SEK 27,360 SEK
Average, aged 25–34 47,100 SEK 36,578 SEK
Lowest 10% earn less than 35,000 SEK 28,038 SEK
Lowest 25% earn less than 40,200 SEK 31,932 SEK

These are proxies, not starting salaries. An age band holds both people who have just started and people ten years into the job, and the lowest paid are not always newcomers. The collective-agreement minimum and an individual offer can sit above or below.

Sales representative pay in the private and public sector

What commercial sales representatives earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 53,200 SEK 50,300 SEK 51,900 SEK 45,700 SEK
Private sector 53,300 SEK 50,300 SEK 51,900 SEK 45,700 SEK
Public sector 48,100 SEK 46,000 SEK 50,500 SEK 40,200 SEK
Central government 48,900 SEK 48,100 SEK 52,000 SEK 40,200 SEK
Municipalities 44,200 SEK – – –

Sales representative salary after tax in Sweden

What commercial sales representatives actually take home depends on which municipality they live in. The table shows what 50,300 SEK a month comes to after tax in a few of them.

That is roughly 38,732 SEK after tax in an average municipality, without the church fee.

50,300 SEK a month after tax, by municipality
Municipality Municipal and regional tax After tax
Average municipality 32.38% 38,732 SEK
Stockholm 30.55% 39,488 SEK
Göteborg 32.60% 38,654 SEK
Malmö 32.42% 38,718 SEK
Österåker (lowest tax) 28.93% 39,952 SEK
Dorotea (highest tax) 35.65% 37,575 SEK
  • The youngest in the job, aged 18–24 years, earn 34,100 SEK before tax — roughly 27,360 SEK after.
  • The best paid 10% earn more than 74,100 SEK, which is roughly 50,943 SEK after tax.

Calculate the salary after tax for a sales representative

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for a sales representative

Pay for men and women

Median salary for men and women
Gender 40,000 70,000 Median pay Number
Men 51,900 SEK 59,900
Women 45,700 SEK 20,800

Women's average salary is 92% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Sales representative salary by age

Pay for commercial sales representatives normally rises with years in the job.

Monthly salary by age
Age 40,000 70,000 Average pay Men Women Number
18–24 years 34,100 SEK 35,300 SEK 30,200 SEK –
25–34 years 47,100 SEK 48,000 SEK 45,400 SEK 15,300
35–44 years 53,600 SEK 55,100 SEK 50,200 SEK 20,400
45–54 years 56,100 SEK 56,400 SEK 55,200 SEK 21,300
55–64 years 57,700 SEK 58,800 SEK 52,800 SEK 19,300

Pay by level of education

Monthly salary by level of education
Level of education 40,000 70,000 Average pay Men Women Number
Primary and secondary education 9-10 years (ISCED97 2) 49,700 SEK 50,300 SEK 47,000 SEK 4,300
Upper secondary education, 2 years or less (ISCED97 3C) 51,400 SEK 51,900 SEK 49,100 SEK 15,200
Upper secondary education 3 years (ISCED97 3A) 50,700 SEK 52,300 SEK 45,700 SEK 30,400
Post-secondary education, less than 3 years (ISCED97 4+5B) 53,400 SEK 55,200 SEK 49,000 SEK 16,400
Post-secondary education 3 years or more (ISCED97 5A) 61,500 SEK 64,000 SEK 57,200 SEK 13,900
No information about level of educational attainment 58,700 SEK – – –

Sales representative salary by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 40,000 70,000 Average pay Men Women Number
Stockholm 57,200 SEK 58,100 SEK 55,000 SEK 32,500
East-Central Sweden 52,900 SEK 55,300 SEK 44,600 SEK 6,500
Småland and islands 51,100 SEK 52,500 SEK 44,700 SEK 5,900
South Sweden 47,700 SEK 48,400 SEK 45,200 SEK 15,100
West Sweden 52,500 SEK 55,200 SEK 46,800 SEK 14,600
North-Central Sweden 50,700 SEK 51,100 SEK 48,300 SEK –
Central Norrland 48,100 SEK 50,200 SEK 42,600 SEK 1,000
Upper Norrland 48,500 SEK 50,400 SEK 43,200 SEK 1,400

Sales representative pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 37,100 SEK in 2014 to 50,300 SEK in 2025, +36% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 3322, “företagssäljare”. These are the titles you will actually meet in Swedish job ads.

  • Account manager
  • Agent, detaljhandel
  • Area manager, försäljning
  • Area sales manager
  • Avdelningschef, företagsförsäljning
  • Customer success manager, CSM
  • Datasäljare
  • Detaljhandelsagent
  • Distriktsrepresentant, försäljning
  • Emballagekonsulent
  • Energisäljare
  • Exportförsäljare
  • Exportsekreterare
  • Exportsäljare
  • Fältsäljare
  • Företagsförsäljare
  • Företagssäljare
  • Försäljare inom teknik och medicin
  • Försäljare, innesäljare, byggnadsvaror m.m.
  • Försäljare, partihandel
  • Försäljare, representant
  • Försäljningsansvarig
  • Försäljningsansvarig, företagsförsäljning produkter och tjänster
  • Försäljningsingenjör, informations- och kommunikationsteknik
  • Försäljningsingenjör, teknik och medicin
  • Handelsagent, detaljhandel
  • Husförsäljare
  • Idésäljare
  • Innesäljare, företagssäljare
  • Key account manager
  • Kundkonsulent
  • Kundvårdare
  • Logistiksäljare
  • Läkemedelskonsulent
  • Marknadsansvarig
  • Marknadsförare, säljare
  • Marknadsundersökare, säljare
  • Nyckelkundsansvarig
  • Produktchef, försäljning
  • Representant, serviceföretag
  • Representant, säljare
  • Resande säljare
  • Säkerhetsrådgivare, larm
  • Säljansvarig
  • Säljare, grossist
  • Säljare, partihandel
  • Säljare, representant
  • Säljare, tjänster
  • Säljfrämjare
  • Säljkonsulent
  • Säljkoordinator
  • Säljledare, företag
  • Teknisk säljare
  • Teknisk säljare inom IT
  • Utesäljare

Frequently asked questions

How much does a sales representative earn in 2026?

The latest figures are Statistics Sweden's salary structure statistics for 2025, published on 16 June 2026. The median salary was then 50,300 SEK a month before tax, against 47,900 SEK the year before (2024) — +5%. Figures for 2026 are normally published in June 2027; until then the 2025 figures are the latest there are, and we do not project our own.

What is the median salary for a sales representative in Sweden?

The median salary for a sales representative in Sweden is 50,300 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so commercial sales representatives sit 31% higher than the typical job.

How much does a sales representative earn after tax?

The median salary for a sales representative is 50,300 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 38,700 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for commercial sales representatives?

The average (53,200 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (50,300 SEK) is the salary in the middle of the scale and usually gives a better picture of what commercial sales representatives typically earn.

What is the starting salary for a sales representative in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: commercial sales representatives aged 18–24 years earn 34,100 SEK per month on average. The lowest-paid 10% in the job earn less than 35,000 SEK. More in the section “Sales representative starting salary” above.

How high can the salary go for commercial sales representatives?

The highest-paid 10% in the job earn more than 74,100 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among commercial sales representatives in Sweden?

Women's average salary is 92% of men's in this job. The median salary is 51,900 SEK for men and 45,700 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden does a sales representative earn the most?

Pay is highest in Stockholm, where commercial sales representatives earn 57,200 SEK per month on average.

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