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How much do sales and marketing managers, level 2 earn in Sweden?

Sales and marketing managers, level 2. 18,100 people employed in Sweden.

70,800SEK

per month is the median salary for sales and marketing managers, level 2 in Sweden in 2025. That is 85% higher than the median across all jobs in the country, 38,300 SEK.

≈ €6,250 / $7,300 at September 2026 exchange rates, before tax.

That is roughly 49,382 SEK after tax in an average municipality, without the church fee.

In the 2025 salary statistics, sales and marketing managers, level 2 earned 79,200 SEK a month on average in Sweden. The median salary is 70,800 SEK. The lowest-paid 10% earn under 45,000 SEK and the highest-paid 10% over 121,500 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
79,200 SEK
Mean gross monthly salary
Lowest 10%
45,000 SEK
Earn less than this
Highest 10%
121,500 SEK
Earn more than this
People employed
18,100
In this job in Sweden

The pay range

How monthly salaries are distributed among sales and marketing managers, level 2 in Sweden. The same scale is used in the tables further down.

45,000 SEKLowest 10%70,800 SEKMedian121,500 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 57,800–92,500 SEK. The red line is the median salary across all jobs in Sweden.

Pay in the private and public sector

What sales and marketing managers, level 2 earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 79,200 SEK 70,800 SEK 73,500 SEK 65,900 SEK
Private sector 79,300 SEK 70,800 SEK 73,500 SEK 65,900 SEK
Public sector 68,700 SEK 67,300 SEK 69,900 SEK 65,800 SEK
Central government 68,700 SEK 67,300 SEK 69,900 SEK 65,800 SEK

Salary after tax

What sales and marketing managers, level 2 actually take home depends on which municipality they live in. Between the cheapest and the most expensive one the difference is several hundred kronor a month.

That is roughly 49,382 SEK after tax in an average municipality, without the church fee.

  • The youngest in the job, aged 35–44 years, earn 68,800 SEK before tax — roughly 48,435 SEK after.
  • The best paid 10% earn more than 121,500 SEK, which is roughly 73,377 SEK after tax.

Calculate the salary after tax for sales and marketing managers, level 2

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for sales and marketing managers, level 2

Pay for men and women

Median salary for men and women
Gender 40,000 120,000 Median pay Number
Men 73,500 SEK 12,600
Women 65,900 SEK 5,500

Women's average salary is 86% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Pay by age

Pay for sales and marketing managers, level 2 normally rises with years in the job.

Monthly salary by age
Age 40,000 120,000 Average pay Men Women Number
35–44 years 68,800 SEK 72,100 SEK – 5,300
45–54 years 83,800 SEK 84,800 SEK 82,000 SEK 5,400

Pay by level of education

Monthly salary by level of education
Level of education 40,000 120,000 Average pay Men Women Number
Primary and secondary education 9-10 years (ISCED97 2) 69,500 SEK 71,400 SEK – 370
Upper secondary education, 2 years or less (ISCED97 3C) 76,400 SEK 77,500 SEK – 1,500
Upper secondary education 3 years (ISCED97 3A) 76,000 SEK 77,200 SEK 71,000 SEK 5,700
Post-secondary education 3 years or more (ISCED97 5A) 77,900 SEK 83,000 SEK 72,300 SEK 6,500
Post-graduate education (ISCED97 6) 88,600 SEK – – 180
No information about level of educational attainment 88,400 SEK – – 150

Pay by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 40,000 120,000 Average pay Men Women Number
Stockholm 87,800 SEK – 79,900 SEK 9,100
East-Central Sweden 72,400 SEK 74,000 SEK 66,900 SEK 1,600
Småland and islands 74,600 SEK 74,200 SEK 75,800 SEK 890
South Sweden 72,500 SEK 76,700 SEK 65,200 SEK 2,200
West Sweden 68,800 SEK 76,700 SEK – 2,900
North-Central Sweden 68,200 SEK 71,900 SEK – 540
Central Norrland 66,600 SEK – – 190
Upper Norrland 66,300 SEK 66,400 SEK – –

Pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 50,300 SEK in 2014 to 70,800 SEK in 2025, +41% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 1252, “försäljnings- och marknadschefer, nivå 2”. These are the titles you will actually meet in Swedish job ads.

  • Affärsområdeschef, försäljnings- och marknadsansvar, verksamhetsnära chef
  • Centrumutvecklare
  • Exportchef, verksamhetsnära chef
  • Exportmanager, verksamhetsnära chef
  • Försäljningschef, verksamhetsnära chef
  • Försäljningsdirektör, verksamhetsnära chef
  • Handelsutvecklare
  • Marknadschef, verksamhetsnära chef
  • Marknadsdirektör, verksamhetsnära chef
  • Marknadsplaneringschef, verkamhetsnära chef
  • Marknadsplaneringschef, verksamhetsnära chef
  • Regionchef, ansvarig försäljning, verksamhetsnära chef
  • VD, inom försäljning och marknad, utan chefshierarki
  • Verkställande direktör, inom försäljning och marknad, utan chefshierarki

Frequently asked questions

What is the median salary for sales and marketing managers, level 2 in Sweden?

The median salary for sales and marketing managers, level 2 in Sweden is 70,800 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so sales and marketing managers, level 2 sit 85% higher than the typical job.

How much do sales and marketing managers, level 2 earn after tax?

The median salary for sales and marketing managers, level 2 is 70,800 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 49,382 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for sales and marketing managers, level 2?

The average (79,200 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (70,800 SEK) is the salary in the middle of the scale and usually gives a better picture of what sales and marketing managers, level 2 typically earn.

What is the starting salary for sales and marketing managers, level 2 in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: sales and marketing managers, level 2 aged 35–44 years earn 68,800 SEK per month on average. The lowest-paid 10% in the job earn less than 45,000 SEK.

How high can the salary go for sales and marketing managers, level 2?

The highest-paid 10% in the job earn more than 121,500 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among sales and marketing managers, level 2 in Sweden?

Women's average salary is 86% of men's in this job. The median salary is 73,500 SEK for men and 65,900 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden do sales and marketing managers, level 2 earn the most?

Pay is highest in Stockholm, where sales and marketing managers, level 2 earn 87,800 SEK per month on average.

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