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How much do sales and marketing managers, level 1 earn in Sweden?

Sales and marketing managers, level 1. 18,300 people employed in Sweden.

71,000SEK

per month is the median salary for sales and marketing managers, level 1 in Sweden in 2025. That is 85% higher than the median across all jobs in the country, 38,300 SEK.

≈ €6,300 / $7,300 at September 2026 exchange rates, before tax.

That is roughly 49,476 SEK after tax in an average municipality, without the church fee.

The average salary for sales and marketing managers, level 1 in Sweden is 76,900 SEK per month (2025). The median salary is 71,000 SEK. The lowest-paid 10% earn under 43,500 SEK and the highest-paid 10% over 116,700 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
76,900 SEK
Mean gross monthly salary
Lowest 10%
43,500 SEK
Earn less than this
Highest 10%
116,700 SEK
Earn more than this
People employed
18,300
In this job in Sweden

The pay range

How monthly salaries are distributed among sales and marketing managers, level 1 in Sweden. The same scale is used in the tables further down.

43,500 SEKLowest 10%71,000 SEKMedian116,700 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 55,000–90,000 SEK. The red line is the median salary across all jobs in Sweden.

Pay in the private and public sector

What sales and marketing managers, level 1 earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 76,900 SEK 71,000 SEK 74,100 SEK 64,200 SEK
Private sector 76,900 SEK 71,000 SEK 74,100 SEK 64,200 SEK
Public sector 80,000 SEK 77,900 SEK 78,700 SEK 76,400 SEK
Central government 80,300 SEK 77,900 SEK 78,700 SEK 76,400 SEK

Salary after tax

What sales and marketing managers, level 1 actually take home depends on which municipality they live in. Between the cheapest and the most expensive one the difference is several hundred kronor a month.

That is roughly 49,476 SEK after tax in an average municipality, without the church fee.

  • The youngest in the job, aged 25–34 years, earn 60,200 SEK before tax — roughly 44,365 SEK after.
  • The best paid 10% earn more than 116,700 SEK, which is roughly 71,105 SEK after tax.

Calculate the salary after tax for sales and marketing managers, level 1

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for sales and marketing managers, level 1

Pay for men and women

Median salary for men and women
Gender 40,000 120,000 Median pay Number
Men 74,100 SEK 13,100
Women 64,200 SEK 5,200

Women's average salary is 93% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Pay by age

Pay for sales and marketing managers, level 1 normally rises with years in the job.

Monthly salary by age
Age 40,000 120,000 Average pay Men Women Number
25–34 years 60,200 SEK 63,900 SEK 56,700 SEK 1,900
35–44 years 75,300 SEK 79,600 SEK 66,400 SEK 4,900
45–54 years 81,600 SEK 80,800 SEK 84,200 SEK 7,000
55–64 years 78,300 SEK 77,200 SEK 83,600 SEK 4,400

Pay by level of education

Monthly salary by level of education
Level of education 40,000 120,000 Average pay Men Women Number
Primary and secondary education 9-10 years (ISCED97 2) 71,900 SEK 73,000 SEK – 280
Upper secondary education, 2 years or less (ISCED97 3C) 75,700 SEK 77,500 SEK – 1,400
Upper secondary education 3 years (ISCED97 3A) 70,100 SEK 70,000 SEK 70,500 SEK 5,700
Post-secondary education, less than 3 years (ISCED97 4+5B) 73,500 SEK 79,200 SEK 62,500 SEK 3,500
Post-secondary education 3 years or more (ISCED97 5A) 83,200 SEK 86,500 SEK 78,100 SEK 6,900
Post-graduate education (ISCED97 6) 87,700 SEK – – 280
No information about level of educational attainment 110,700 SEK – – 190

Pay by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 40,000 120,000 Average pay Men Women Number
Stockholm 82,300 SEK 86,300 SEK 75,000 SEK 7,900
Småland and islands 78,600 SEK 79,900 SEK 73,400 SEK 1,100
South Sweden 73,600 SEK – 65,000 SEK –
West Sweden 80,500 SEK 82,300 SEK 75,300 SEK 3,000
North-Central Sweden 74,400 SEK 74,300 SEK – 690
Central Norrland 73,400 SEK 76,700 SEK – 210

Pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 55,000 SEK in 2014 to 71,000 SEK in 2025, +29% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 1251, “försäljnings- och marknadschefer, nivå 1”. These are the titles you will actually meet in Swedish job ads.

  • Affärsområdeschef, försäljnings- och marknadsansvar, funktions- eller mellanchef
  • Avdelningschef, försäljningschef, funktions- eller mellanchef
  • Exportchef, funktions- eller mellanchef
  • Exportmanager, funktions- eller mellanchef
  • Försäljningschef, funktions- eller mellanchef
  • Försäljningsdirektör, funktions- eller mellanchef
  • Marknads- o. försäljningschef, funktions- eller mellanchef
  • Marknadschef, funktions- eller mellanchef
  • Marknadsdirektör, funktions- eller mellanchef
  • Marknadsplaneringschef, funktions- eller mellanchef
  • Regionchef, ansvarig försäljning, funktions- eller mellanchef

Frequently asked questions

What is the median salary for sales and marketing managers, level 1 in Sweden?

The median salary for sales and marketing managers, level 1 in Sweden is 71,000 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so sales and marketing managers, level 1 sit 85% higher than the typical job.

How much do sales and marketing managers, level 1 earn after tax?

The median salary for sales and marketing managers, level 1 is 71,000 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 49,476 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for sales and marketing managers, level 1?

The average (76,900 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (71,000 SEK) is the salary in the middle of the scale and usually gives a better picture of what sales and marketing managers, level 1 typically earn.

What is the starting salary for sales and marketing managers, level 1 in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: sales and marketing managers, level 1 aged 25–34 years earn 60,200 SEK per month on average. The lowest-paid 10% in the job earn less than 43,500 SEK.

How high can the salary go for sales and marketing managers, level 1?

The highest-paid 10% in the job earn more than 116,700 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among sales and marketing managers, level 1 in Sweden?

Women's average salary is 93% of men's in this job. The median salary is 74,100 SEK for men and 64,200 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden do sales and marketing managers, level 1 earn the most?

Pay is highest in Stockholm, where sales and marketing managers, level 1 earn 82,300 SEK per month on average.

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See the whole occupational group Sales and marketing managers or managers