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How much does a travel guide earn in Sweden?

Travel guides. 2,000 people employed in Sweden.

31,000SEK

per month is the median salary for a travel guide in Sweden in 2025. That is 19% lower than the median across all jobs in the country, 38,300 SEK.

+4.7% since 2024

≈ €2,750 / $3,200 at September 2026 exchange rates, before tax.

That is roughly 25,021 SEK after tax in an average municipality, without the church fee.

≈ 179 SEK an hour · 372,000 SEK a year

The hourly figure is the monthly salary divided by 173.3 hours (40 hours a week × 52 weeks / 12 months); the yearly figure is twelve times the monthly salary.

In the 2025 salary statistics, a travel guide earned 31,400 SEK a month on average in Sweden. The median salary is 31,000 SEK. The lowest-paid 10% earn under 26,100 SEK and the highest-paid 10% over 37,000 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
31,400 SEK
Mean gross monthly salary
Lowest 10%
26,100 SEK
Earn less than this
Highest 10%
37,000 SEK
Earn more than this
People employed
2,000
Statistics Sweden's occupational register 2024

The pay range

How monthly salaries are distributed among travel guides in Sweden. The same scale is used in the tables further down.

26,100 SEKLowest 10%31,000 SEKMedian37,000 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 28,200–34,800 SEK. The red line is the median salary across all jobs in Sweden.

Travel guide starting salary

Statistics Sweden publishes no starting-salary figures. The closest proxies are what the youngest people in the job earn and where the lower end of the pay distribution sits.

The youngest in the job, aged 18–24, earn 29,300 SEK a month on average — roughly 23,700 SEK after tax in an average municipality.

Starting-salary proxies, before and after tax
Before tax After tax
Average, aged 18–24 29,300 SEK 23,739 SEK
Average, aged 25–34 31,800 SEK 25,625 SEK
Lowest 10% earn less than 26,100 SEK 21,326 SEK
Lowest 25% earn less than 28,200 SEK 22,909 SEK

These are proxies, not starting salaries. An age band holds both people who have just started and people ten years into the job, and the lowest paid are not always newcomers. The collective-agreement minimum and an individual offer can sit above or below.

Travel guide pay in the private and public sector

What travel guides earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 31,400 SEK 31,000 SEK 31,100 SEK 31,000 SEK
Private sector 30,900 SEK 30,500 SEK 30,500 SEK 30,500 SEK
Public sector 33,300 SEK 32,500 SEK 32,500 SEK 32,500 SEK
Central government 33,300 SEK 32,500 SEK 32,500 SEK 32,500 SEK

Travel guide salary after tax in Sweden

What travel guides actually take home depends on which municipality they live in. The table shows what 31,000 SEK a month comes to after tax in a few of them.

That is roughly 25,021 SEK after tax in an average municipality, without the church fee.

31,000 SEK a month after tax, by municipality
Municipality Municipal and regional tax After tax
Average municipality 32.38% 25,021 SEK
Stockholm 30.55% 25,420 SEK
Göteborg 32.60% 24,981 SEK
Malmö 32.42% 25,014 SEK
Österåker (lowest tax) 28.93% 25,652 SEK
Dorotea (highest tax) 35.65% 24,423 SEK
  • The youngest in the job, aged 18–24 years, earn 29,300 SEK before tax — roughly 23,739 SEK after.
  • The best paid 10% earn more than 37,000 SEK, which is roughly 29,547 SEK after tax.

Calculate the salary after tax for a travel guide

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for a travel guide

Pay for men and women

Median salary for men and women
Gender 25,000 35,000 Median pay Number
Men 31,100 SEK 850
Women 31,000 SEK 1,200

Women's average salary is 101% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Travel guide salary by age

Pay for travel guides normally rises with years in the job.

Monthly salary by age
Age 25,000 35,000 Average pay Men Women Number
18–24 years 29,300 SEK – – –
25–34 years 31,800 SEK – 31,800 SEK –
35–44 years 33,300 SEK – – –

Pay by level of education

Monthly salary by level of education
Level of education 25,000 35,000 Average pay Men Women Number
Upper secondary education 3 years (ISCED97 3A) 29,200 SEK – – –
Post-secondary education, less than 3 years (ISCED97 4+5B) 33,000 SEK – – –
Post-secondary education 3 years or more (ISCED97 5A) 32,200 SEK – 31,900 SEK 470

Travel guide salary by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 25,000 35,000 Average pay Men Women Number
Stockholm 32,100 SEK 31,300 SEK 32,500 SEK 520
West Sweden 32,200 SEK – – –

Travel guide pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 23,100 SEK in 2014 to 31,000 SEK in 2025, +34% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 5113, “guider och reseledare”. These are the titles you will actually meet in Swedish job ads.

  • Aktivitetsguide
  • Aktivitetsledare, guide
  • Bussguide
  • Fiskeguide
  • Friluftsguide
  • Färdledare
  • Företagsguide
  • Guide
  • Industriguide
  • Lokalguide
  • Museiguide
  • Museivärd
  • Naturguide
  • Platschef, reseföretag
  • Reseledare
  • Rundtursguide
  • Skidguide
  • Sportfiskecampassistent
  • Taxiguide
  • Turistguide
  • Turistvärd
  • Turistvärdinna
  • Turledare
  • Vandringsguide
  • Vildmarksguide
  • Äventyrsguide

Frequently asked questions

How much does a travel guide earn in 2026?

The latest figures are Statistics Sweden's salary structure statistics for 2025, published on 16 June 2026. The median salary was then 31,000 SEK a month before tax, against 29,600 SEK the year before (2024) — +4.7%. Figures for 2026 are normally published in June 2027; until then the 2025 figures are the latest there are, and we do not project our own.

What is the median salary for a travel guide in Sweden?

The median salary for a travel guide in Sweden is 31,000 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so travel guides sit 19% lower than the typical job.

How much does a travel guide earn after tax?

The median salary for a travel guide is 31,000 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 25,000 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for travel guides?

The average (31,400 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (31,000 SEK) is the salary in the middle of the scale and usually gives a better picture of what travel guides typically earn.

What is the starting salary for a travel guide in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: travel guides aged 18–24 years earn 29,300 SEK per month on average. The lowest-paid 10% in the job earn less than 26,100 SEK. More in the section “Travel guide starting salary” above.

How high can the salary go for travel guides?

The highest-paid 10% in the job earn more than 37,000 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among travel guides in Sweden?

Women's average salary is 101% of men's in this job. The median salary is 31,100 SEK for men and 31,000 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden does a travel guide earn the most?

Pay is highest in West Sweden, where travel guides earn 32,200 SEK per month on average.

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