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How much do market and sales assistants earn in Sweden?

Market and sales assistants. 8,800 people employed in Sweden.

39,300SEK

per month is the median salary for market and sales assistants in Sweden in 2025. That is 3% higher than the median across all jobs in the country, 38,300 SEK.

+3.4% since 2024

≈ €3,500 / $4,050 at September 2026 exchange rates, before tax.

That is roughly 31,282 SEK after tax in an average municipality, without the church fee.

≈ 227 SEK an hour · 471,600 SEK a year

The hourly figure is the monthly salary divided by 173.3 hours (40 hours a week × 52 weeks / 12 months); the yearly figure is twelve times the monthly salary.

In the 2025 salary statistics, market and sales assistants earned 40,900 SEK a month on average in Sweden. The median salary is 39,300 SEK. The lowest-paid 10% earn under 29,000 SEK and the highest-paid 10% over 53,800 SEK.

Figures are gross monthly salary before tax, converted to full time. Income tax in Sweden is roughly 30–34% for most earners, plus a national surtax on income above about 51,000 SEK a month.

Average pay
40,900 SEK
Mean gross monthly salary
Lowest 10%
29,000 SEK
Earn less than this
Highest 10%
53,800 SEK
Earn more than this
People employed
8,800
In this job in Sweden

The pay range

How monthly salaries are distributed among market and sales assistants in Sweden. The same scale is used in the tables further down.

29,000 SEKLowest 10%39,300 SEKMedian53,800 SEKHighest 10%
Light band: the middle 80 per cent. Dark band: the middle half, earning 34,300–45,600 SEK. The red line is the median salary across all jobs in Sweden.

Market and sales assistants starting salary

Statistics Sweden publishes no starting-salary figures. The closest proxies are what the youngest people in the job earn and where the lower end of the pay distribution sits.

The youngest in the job, aged 18–24, earn 30,800 SEK a month on average — roughly 24,900 SEK after tax in an average municipality.

Starting-salary proxies, before and after tax
Before tax After tax
Average, aged 18–24 30,800 SEK 24,871 SEK
Average, aged 25–34 36,400 SEK 29,094 SEK
Lowest 10% earn less than 29,000 SEK 23,513 SEK
Lowest 25% earn less than 34,300 SEK 27,510 SEK

These are proxies, not starting salaries. An age band holds both people who have just started and people ten years into the job, and the lowest paid are not always newcomers. The collective-agreement minimum and an individual offer can sit above or below.

Market and sales assistants pay in the private and public sector

What market and sales assistants earn depends a great deal on who the employer is.

Monthly salary by sector and gender
Sector Average pay Median pay Men Women
All sectors 40,900 SEK 39,300 SEK 42,400 SEK 38,600 SEK
Private sector 40,900 SEK 39,300 SEK 42,400 SEK 38,600 SEK
Public sector 38,900 SEK 36,600 SEK – –
Central government 38,900 SEK 36,600 SEK – –

Market and sales assistants salary after tax in Sweden

What market and sales assistants actually take home depends on which municipality they live in. The table shows what 39,300 SEK a month comes to after tax in a few of them.

That is roughly 31,282 SEK after tax in an average municipality, without the church fee.

39,300 SEK a month after tax, by municipality
Municipality Municipal and regional tax After tax
Average municipality 32.38% 31,282 SEK
Stockholm 30.55% 31,814 SEK
Göteborg 32.60% 31,228 SEK
Malmö 32.42% 31,272 SEK
Österåker (lowest tax) 28.93% 32,127 SEK
Dorotea (highest tax) 35.65% 30,480 SEK
  • The youngest in the job, aged 18–24 years, earn 30,800 SEK before tax — roughly 24,871 SEK after.
  • The best paid 10% earn more than 53,800 SEK, which is roughly 41,089 SEK after tax.

Calculate the salary after tax for market and sales assistants

The figures assume an average municipality, no church fee and an age under 66. The calculator takes your own municipality into account.

And if the job goes? Work out unemployment benefit for market and sales assistants

Pay for men and women

Median salary for men and women
Gender 30,000 50,000 Median pay Number
Men 42,400 SEK 2,500
Women 38,600 SEK 6,400

Women's average salary is 89% of men's average salary in this job.

Statistics Sweden calculates the ratio on average monthly salary, while the table above shows median salaries, so the two do not line up exactly. The figure is also unadjusted: it does not account for differences in age, sector or position.

Market and sales assistants salary by age

Pay for market and sales assistants normally rises with years in the job.

Monthly salary by age
Age 30,000 50,000 Average pay Men Women Number
18–24 years 30,800 SEK – – 410
25–34 years 36,400 SEK 40,700 SEK 35,300 SEK 3,100
35–44 years 42,500 SEK 43,700 SEK 42,000 SEK 2,100
45–54 years 44,700 SEK 47,600 SEK 43,600 SEK 1,800
55–64 years 45,300 SEK 49,100 SEK 43,700 SEK 1,400

Pay by level of education

Monthly salary by level of education
Level of education 30,000 50,000 Average pay Men Women Number
Upper secondary education, 2 years or less (ISCED97 3C) 42,000 SEK 48,100 SEK 40,500 SEK –
Upper secondary education 3 years (ISCED97 3A) 41,600 SEK 44,200 SEK 40,100 SEK 2,700
Post-secondary education, less than 3 years (ISCED97 4+5B) 38,600 SEK 42,500 SEK 37,400 SEK 2,500
Post-secondary education 3 years or more (ISCED97 5A) 41,600 SEK 46,100 SEK 40,500 SEK 2,500

Market and sales assistants salary by region

Statistics Sweden reports pay by job at the level of national areas (NUTS 2), not by county.

Monthly salary by region
Region 30,000 50,000 Average pay Men Women Number
Stockholm 41,600 SEK 46,600 SEK 40,100 SEK 3,300
East-Central Sweden 39,900 SEK – 41,700 SEK –
Småland and islands 41,000 SEK – 39,900 SEK –
South Sweden 39,800 SEK 45,700 SEK 37,400 SEK –
West Sweden 41,600 SEK 45,000 SEK 40,000 SEK 1,700
North-Central Sweden 40,400 SEK – – 310

Market and sales assistants pay growth 2014–2025

Median salary per year. Years with no reported median are skipped. The dashed line marks the break between the older and the newer series at Statistics Sweden; comparisons across it should be made with care.

From 29,900 SEK in 2014 to 39,300 SEK in 2025, +31% in total. Nominal figures, not adjusted for inflation. The lighter part of the line, the years before 2023, comes from an older set of statistics at Statistics Sweden and is not fully comparable with the later years.

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Swedish job titles in this occupation

Statistics Sweden files the following Swedish job titles under SSYK 4114, “marknads- och försäljningsassistenter”. These are the titles you will actually meet in Swedish job ads.

  • Annonsassistent
  • Annonskontrollant
  • Annonsmottagare
  • Annonssekreterare
  • Fastighetsmäklarassistent
  • Försäkringsmäklarassistent
  • Försäljningsadministratör
  • Försäljningsassistent
  • Försäljningssekreterare
  • Marknadsassistent
  • Mäklarassistent, fastigheter
  • Mäklarassistent, försäkringar
  • PR-assistent
  • Reklamassistent
  • Reklamsekreterare
  • Säljassistent
  • Säljsekreterare
  • Säljsupporter

Frequently asked questions

How much do market and sales assistants earn in 2026?

The latest figures are Statistics Sweden's salary structure statistics for 2025, published on 16 June 2026. The median salary was then 39,300 SEK a month before tax, against 38,000 SEK the year before (2024) — +3.4%. Figures for 2026 are normally published in June 2027; until then the 2025 figures are the latest there are, and we do not project our own.

What is the median salary for market and sales assistants in Sweden?

The median salary for market and sales assistants in Sweden is 39,300 SEK per month before tax (2025). That means half earn less and half earn more. The median across all jobs in Sweden is 38,300 SEK, so market and sales assistants sit 3% higher than the typical job.

How much do market and sales assistants earn after tax?

The median salary for market and sales assistants is 39,300 SEK a month before tax. In an average Swedish municipality, without the church fee and for someone under 66, that works out at roughly 31,300 SEK after tax. The exact figure depends on which municipality you live in — our salary-after-tax calculator works it out.

What is the difference between average and median pay for market and sales assistants?

The average (40,900 SEK) is the mean of every salary and is pulled upwards by the highest earners. The median (39,300 SEK) is the salary in the middle of the scale and usually gives a better picture of what market and sales assistants typically earn.

What is the starting salary for market and sales assistants in Sweden?

Statistics Sweden does not publish starting salaries as such. The closest figure is the youngest people in the job: market and sales assistants aged 18–24 years earn 30,800 SEK per month on average. The lowest-paid 10% in the job earn less than 29,000 SEK. More in the section “Market and sales assistants starting salary” above.

How high can the salary go for market and sales assistants?

The highest-paid 10% in the job earn more than 53,800 SEK per month. Pay is shaped by sector, experience, level of education and where in the country you work.

Is there a gender pay gap among market and sales assistants in Sweden?

Women's average salary is 89% of men's in this job. The median salary is 42,400 SEK for men and 38,600 SEK for women. The figure is not adjusted for differences in age, sector or working hours.

Where in Sweden do market and sales assistants earn the most?

Pay is highest in Stockholm, where market and sales assistants earn 41,600 SEK per month on average.

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